Attract Attention with Effective Visual Designs

Impact more customers measure your Designs with powerful AI BrainPro!

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SCIENCE BEHIND VISUAL ALGORITHMS

EYE TRACKING COGNITIVE SCIENCE  NEUROSCIENCE RESEARCH

Cognitive science analyze how brain works.  It allows more comprehension about humans perceptions and process external stimuli.  Understanding these basic principles is essential on how users perceive, process and respond to visual designs.  Each of these principles can be applied to attract attention in your communications.

Advanced AI´s analysis with results in just minutes!

Brain Pro it´s a platform that analyzes videos and images, so you can have predictive indicators based on visual patterns and observations of thousands of images and videos. You can analyze websites, gifs, static images, social media communications and more!

Attention is Gold Nowadays!

Are you being noticed? It´s your communication getting some attention?

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Analysis of images and videos In different advertising formats

Predictive AI Technology equivalent to 40 participants for 5 seconds Eye Tracking session

Results in minutes

Access to Consultants in Neuroscience for best results in your designs

Tech based on the brain´s visual and cognitive analysis

Predictive Indicators for decision-making

Brain Pro´s Examples

Visual Analysis

Predictive Analysis with AI equivalent at 40 participants for 5 seconds eye tracking.

Análisis visual, original Análisis visual con IA

Design Score

Design Score enables emotional aspects of your designs from an aesthetics view. 

Based on large scale studies with ratings of visual appeal collected from nearly 10,000 participants.  The computational models accurately measure perceived visual complexity and excitingness.

Attention Heatmap report

A Heat Map is a representation of data in which values are represented by colors.  Heat maps show how looking is distributed over the stimulus.  Red is equivalent at 100% of views, yellow is equivalent to 50% and green is equivalent to 25% of views. Areas without color shows that are going to be missed.

Attention Heatmap report - Original BrainPro Análisis Attention Heatmap report

Gaze Plot report

A Gaze Plot shows the predictive location, order and time spent looking at locations on the stimulus. So the primary function of the gaze plot is to reveal the time sequence of looking or expressed as fixation duration, is shown by the diameter of the fixation circles. The longer the look the larger the circle.

Perception Map (Opacity)

Is the opposite of the heat map.  The darker areas are the most unattractive and have less opportunities to be noticed.  The most transparent areas are the ones that probably attract more attention.

Mapa de Opacidad - Original BrainPro Análisis de Opacidad

AOIs:

AOIs:  Is and edited area where the metrics are calculated. 

Areas of Interest:  You can select areas of your designs and measure predicted probability that a person will look at some areas along with detailed diagnostics to view “why” the area is likely to get attention.

VIDEO ANALYSIS

BrainPro allows you analyze videos from 5 to 100 seconds measuring indicators such as:  Attention Heatmap, Perception Map (Opacity) and Predictive Gazeplot.

Original Video
Heatmap Analysis
Análisis Opacity

IMAGE AND VIDEO ANALYSIS

It´s equivalent to Eye Tracking of 40 participants for 5 seconds with predictive AI analyzing human´s visual patterns.

BrainPro Heatmap BrainPro Heatmap Score

Heatmap

BrainPro Opacity Analysis BrainPro Opacity Analysis

Opacity

BrainPro Gazeplot Analysis BrainPro Gazeplot Analysis

Gazeplot

Looks familiar to you?

Frank

Entrepreneur
I want to invest on Advertising, and I would like to make decisions with more information and analysis, in order to maximize my investment, but I´m not an expert and I have to trust the designer.

Ana

Commercial Director
I´m beginning my website and I would like to know if the design is usable and oriented at customer´s needs. How can I validate and optimize my website? So, my ads can be more effective and justifies advertising plans?

Paula

Designer
I´ve presented several designs to my clients, but it´s difficult to justify them and I have to create more designs which delays decision-making and impacts in my efficiency and cost. I wish I have data to support my designs!
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FAQ´s

It´s an online platform AI based with predictive indicators about human´s visual patterns related to attention and attraction.  You can apply this to websites, billboards, packaging,  logos, videos, signage, adds and every visual stimuli.

Graphic designers, advertising agencies, digital marketing agencies, freelancers, market research companies, entrepreneurs and companies that want to optimize performance for communication and advertising.

BrainPro is based on multiple and complex algorithms and neuroscience research applied to human´s process of visual stimuli, attention, Eye Tracking, perception and cognition.

Yes, plans lasts for  12 months.  But, no worries!  We´ll remind you periodically.

Start applying Visual Analysis to your designs!

Recommended Reading in

Investigación con tecnología Eye Tracking y 4 tendencias que definen su futuro

What are you waiting for?

10% discount on annual plans.

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